What are the Best Formats for Video for Social Media?

Video format is very important for social media and online marketing. The format that you use can affect your video in various ways, making it more important than you may realize.

Overall there are several reasons why choosing the right video format is important for online videos, depending on where and how you intend to publish them, as some platforms only support specific formats of video.

LinkedIn

The best video format for LinkedIn is landscape (16:9). The recommended optimal video length here is 30 seconds but their maximum length allows you to upload a 10-minute video. Although people use it for job listings and career information, long-form video works wonders for corporate groups and company updates. A professional space, LinkedIn is trusted by many of our Clients.

Twitter

On Twitter, the best video format is landscape (16:9). Their recommended optimal video length is 43-45 seconds, which is generally news clips or information on what's going on in the world. With a maximum length of 140 seconds, you can be sure that your video will speak to your audience in just two minutes. Not only does Twitter work well when telling news bites, but short-form video can tell many different stories - and we can help.

Facebook

The video format for Facebook is landscape (16:9) and square (1:1). Facebook Stories also uses portrait (9:16), which you can directly post via your Instagram. The recommended optimal video length is 15 seconds to 3 minutes, as companies use this platform mostly for promoting their products - and this is because there are a wide range of consumers. However, the maximum video length is a whopping 240 minutes, which isn’t recommended as consumers would get bored easily and not watch the entire length of your video, meaning they wouldn't see your entire message.

Professional websites

On your website’s landing page, hosting a video is an impactful way to tell your audience your message. The best format for websites is landscape (16:9) and (4:3) which work well on desktop, as well as when it’s being projected for presentations. Think about the last conference you attended - remember that big screen? It needs to show your story in full, without too much empty space. This is why we would not advise using a square or portrait format.

Instagram

The best format for Instagram posts is square (1:1) but for Instagram Stories portrait (9:16) would be the better option. The recommended optimal Instagram video length for a story is 15 seconds, for a grid video 60 seconds or less would be best, and 2-5 mins works best for IGTV. This last option has been proven successful by make-up artists giving tutorials, small business owners or artists promoting new songs. It is possible to post longer videos on IGTV where the maximum length is 10 minutes, however, it isn’t recommended as viewers would begin to lose interest if the videos are too long.

At Get Broadcasting we offer video production and animation services, where our motion graphics solutions can further help drive home your message. We provide video for product demonstrations, strategy plans, and internal communications that you can use in LinkedIn groups. Social cut downs are one of our services after your video has been signed off, great for Twitter and Instagram, while the long-form video can work wonders on Facebook.

Are you ready to get your video on? Then let’s get you to Get Broadcasting!