The Future of Digital Content: Tips from our Animator, Arturo Muñiz Sánchez

Next in our "Future of Digital Content" series, is our animations expert and editor, Arturo, whom we’ve hidden away in our headquarters in Dublin City. In his role, Arturo has expertly delivered a number of animated videos using characters or motion graphics for client work that perfectly encapsulates the message. Bringing his creative flair into the team allows each project to flourish and stand out whilst adhering to our client’s branding guidelines and distribution platform.

Arturo shares some insights in planning for the future of video and animation, that is essential to anyone in the business and marketing industries.

1. Pushing Creative Boundaries: There may be limitations to what your competitors are producing, but with Get Broadcasting we will help you push the creative boundaries and opt for immersive motion graphics when it comes to how your script is read out. Whether you opt for voiceover (from our Studios or with an AI voice) or want the graphics to do the talking, animation brings life to what others think as monotonous content.

2. Timing is Key: In the industry, when creating animating any character or supporting elements, it’s important to note the timing for what your message is, and when that message is delivered with a well-devised script. Take a stack of stats – rather than providing twenty top tips for animation, Arturo recommends choosing a distinct group of stats (three or five are magic) to help get the point across if you’re producing a 45- to 60-second video.

3. Classic VS Classy Corporates: In the world of live events where Arturo has produced many of our clients’ pre-event content, there are two avenues he recommends. The first is a classic, tried-and-tested using your brand assets that works every time; the second is slightly askew, taking inspiration from your previous events to come up with a solution that’s different and a stand-out piece. A feast for the eyes when in a gala room with your peers and stakeholders.

4. Details for Eyes and Ears: Animation has a lot of pros, and any pro editor will tell you that marrying the video content with perfectly timed audio design is essential. Hearing the SNAP between two scenes transitions in a video, the CRACKLE of embers, or the POP of a bubble burst…even the CLICK of a mouse in an explainer. This approach promises a multi-sensory edge in the ever-evolving landscape of digital content creation.

Taking advice from our resident mago Arturo, you'll be assured of top-tier creative services that are efficient, engaging, and future-focused.

Stay tuned for more expert insights and trust us to deliver animation and video content that exceed your expectations.