Spotlight – Jamie Graham

The Brief

The IRFU Charitable Trust wanted to showcase the work they do for their seriously injured rugby players, whom they’ve supported since 1978, with the third spotlight on Jamie Graham, his family and the newly installed indoor lift that better accommodates his wheelchair at home. The video would be used as content across their website and social channels.

Our Solution

We interviewed the Graham Family in their home in Stormont, Belfast over two days, and captured the handcycle which Jamie uses to get out & about with his children as well as when traveling, as well as a newly installed lift that allowed the family to invest in a two storey home. Additionally, interviews with Jamie’s support circle were captured to narrate the important story of the charity and Jamie’s journey with them, to deliver what the Client was looking for.

Results

The video was well received by the charity’s Committee, who say this video really makes an impact on those who watch it. We provided the Client with a short and long version of the video to suit all social channels, as well as a special cutdown for the upcoming Guinness Six Nations 2024 Ireland games played at the Aviva Stadium, Dublin and Ulster Rugby games in Kingspan Stadium, Belfast. The Client has a bank of content that they can distribute via their social channels and their website.

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